Product image showing left-side views of VENICE 2 (left) and BURANO (right) camera bodies Product image showing right-side view of VENICE 2 (left) and left-side view of BURANO (right) camera bodies

Cinema cameras with the environment in mind

Sony has worked with cinematography professionals to develop high-performance cinema cameras to support creative challenges, minimising resource usage, weight and size, while maintaining superb quality and durability even in the harshest environments.

Product image showing front right view of BURANO camera body

Exceptional image quality in a compact body

By adopting a highly efficient and compact ventilation system independent of the image sensor and circuit board, BURANO achieves compact size and light weight (approx. 2.9 kg) while maintaining high cooling efficiency and providing advanced shooting functions.

Diagram illustrating airflow through the ventilation system of the BURANO

Array of images showing various camera components sitting on moulded paper-based packaging materials

Reducing plastic through packaging redesign

BURANO uses moulded pulp cushioning material and plant-based non-woven fabrics⁰ as packaging materials to reduce the amount of plastic used in packaging. We have reduced the total weight of plastic packaging materials by 99% compared to the total weight of plastic packaging materials used in the high-end model, VENICE 2 before the package renewal.

Image showing packaging tray and sheet made of paper-based material

Existing product packages updated

The packaging materials for VENICE 2 are also being reviewed and replaced. The new packaging has reduced the plastic materials used in the packaging by 99%.

Array of images showing existing plastic-based packaging (left) and updated paper-based packaging (right) — Left: Old package / Right: New paper material package

Product image showing front views, without lenses, of BURANO (left) and VENICE 2 (right) camera bodies

Developer interview

Packaging Designer

Harumi Kishima

Platform Engineering Dept.6
Design Division
Sony Global Manufacturing & Operations Corporation

Sony's Global environmental plan, "Road to Zero" has a clear goal: to achieve a zero environmental footprint by 2050. With BURANO, we have taken a step toward this goal by adopting moulded pulp cushions made from recycled paper as an alternative to plastic styrofoam cushioning materials in product packaging. Professional equipment, being large and heavy and requiring high reliability, demands packaging materials that ensure product quality. To meet these requirements, we ran simulations and refined the accuracy of evaluations on actual products. Through close collaboration between packaging and product teams, we achieved excellent product quality assurance.

After much trial and error within the team, we successfully optimised the shape of the moulded pulp cushions and the structure of the outer box, creating packaging that minimises the use of plastic while reliably ensuring product quality. Building on this experience, we will actively explore the adoption of moulded pulp cushions for other professional camera product lines in the future.