Spring 2019 | CoDesign Collaborative https://codesigncollaborative.org A Creative Lens for Change Wed, 20 May 2020 18:47:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://codesigncollaborative.org/wp-content/uploads/2024/08/cropped-Website-Favicon-32x32.png Spring 2019 | CoDesign Collaborative https://codesigncollaborative.org 32 32 Kat Holmes: Creative Inclusive Tech https://codesigncollaborative.org/issue/kat-holmes-creative-inclusive-tech/ Sun, 19 Jan 2020 18:25:50 +0000 http://designmuseum.wpengine.com/?post_type=issue&p=15028 The post Kat Holmes: Creative Inclusive Tech appeared first on CoDesign Collaborative.

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Urban Revolution through Data https://codesigncollaborative.org/urban-revolution-through-data/ Mon, 06 May 2019 20:58:10 +0000 https://codesignforstg.wpenginepowered.com/?p=17273 The post Urban Revolution through Data appeared first on CoDesign Collaborative.

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Urban Revolution through Data

Urban3’s visual approach to understanding property values in cities and towns

Imagine you own a house on a 1/4 acre lot. Meanwhile, your neighbor a few blocks down has a full acre lot. What value does your land have, compared to your neighbor’s land?

By Rachel Quednau

She has more yard space than you, but your homes are fairly similar in size, age, and quality, so you’d think her lot would be valued about the same amount per acre, for tax purposes, right?

In most cities, that is—insanely—not the case. When the folks at Urban3—a geoanalytics consulting firm based in Asheville, NC— realized this, they began to see America’s financial challenges in a whole new light. Why are so many cities falling into debt, struggling to provide services and failing to undertake basic maintenance projects like fixing potholes and keeping the street lights on? At their root, these problems stem from the way we value our land for tax purposes.

While your lot may be valued at several million dollars per acre, your neighbor’s might well be valued at half as much per acre. That means that, for the amount of space your neighbor takes up and the amount of infrastructure she uses—think roads, sidewalks, pipes, street lights, and everything else required to service a large space—she’s paying way less than you in taxes. This manner of valuing properties based on their land use rather than infrastructure use, location, or any number of other ways we might better get at the true value of space is outmoded and illogical.

Now multiply this out across your entire city, and you’ll see the magnitude of the problem. The Walmart on the edge of town requires miles of pipes, roads, and electric lines to run out to it, yet is paying a tiny fraction in taxes for the amount of infrastructure it uses, compared with a modest downtown building with a donut shop on the first floor and a few one-bedroom apartments above.

What’s more, our messed up tax structure is incentivizing more of the former and less of the latter. Instead of focusing on walkable urban cores with historic buildings that can house many different businesses and uses over the course of a century (and look good while doing it!), our cities keep building cheap, sprawling, low-value places that, in all likelihood, won’t even be in use twenty years from now. And all this, because of the way our tax policies have encouraged us to build.

An Urban3 data visualization mapping tax value per acre in Durham, NC.

The Challenge

This valuation quirk is what drives the groundbreaking work of Urban3. Principal at Urban3, Joe Minicozzi, recalls a conference of the International Association of Assessing Officers where he approached the microphone after a presentation to ask a simple question: Why? Why are lots assessed in this manner?

Why are we incentivizing people to essentially build cheap, short-term low value buildings so they can pay less taxes on it? He couldn’t get a straight answer out of anyone.

Urban3 works every day to lift the veil on property assessments, valuations and tax policy for cities across the United States, helping them understand where their revenue is coming from and why. Most importantly, Urban3 collaborates with cities to help them forge new public policies to enable communities to meet their revenue needs so they can patch those potholes, get out of municipal debt and actually create the cities their residents desire—for now and for future generations.

Lancaster, California, located in northern Los Angeles County, provides a perfect example of the Urban3 model in action. Urban3’s Chief Analytics Researcher, Josh McCarty, describes the desert city as “a more extreme version of the same pattern that happens everywhere in this country—where our approach to the good life is to accept the status quo and not think about the future costs of our infrastructure.” Lancaster has miles of sprawling subdivisions, fast food restaurants, and big box stores—in other words, lots of low-value buildings requiring tons of local infrastructure to support them. And it is not a wealthy community by any means; more than 20% of the population lives below the poverty line, and the median household income for the city is several thousand dollars below the U.S. median.

These circumstances combine to put Lancaster in a precarious financial position. They have built a large amount of infrastructure in a short amount of time, and they have no real prospect of paying for it over the long term. “This is a boomtown in the desert,” says Minicozzi. “They’re very aware of their vulnerabilities. If they don’t play their cards right long term, there are so many things that could wipe them out. Living in the desert makes them more aware of it, but it’s true for everyone.” So Lancaster invited Urban3 to conduct what they call an “Economic MRI” on the city in 2016 to help Lancaster residents and officials understand where exactly their money is coming from.

Tax value per acre visualized for Auckland, New Zealand.

The Process

Urban3’s process for working with each city is tailored to that city’s questions and goals. “People are always calling us for a reason,” says Cate Ryba, a project manager and planner at Urban3. “It may just be something in their gut knowing things aren’t right in their city, or it could be a particular public policy goal.” Whatever the motivation, Urban3’s consulting always starts with the team’s analysts, who dig deep into every piece of revenue and cost data they can get their hands on, learning a city’s codes, their tax system, and unique quirks. This part isn’t easy; many elected officials and city staffers don’t even have a real grasp on what’s happening with their own tax structure, and every city’s codes vary dramatically.

McCarty explains that the data collection and analysis process requires finesse and careful examination: “You get the data, you wrestle with it, and eventually it’ll show you its secrets… Then you figure out how to communicate those secrets.” One key revelation that came out of Urban3’s investigation of Lancaster’s data was that the city’s downtown business district was worth nearly two and a half times as much per acre as the rest of the land. And that business district is using far fewer local resources to operate. A huge imbalance was in place.

The next phase in Urban3’s consulting process brings the team together to “storyboard” the whole situation. They discuss the stakeholders, history, and challenges of this particular city, then they synthesize everything. Special issues for Lancaster included California’s Proposition 13 (which limits the amount that property taxes can be increased each year), the ratio of taxable to tax-exempt land in the city (much of the exempt land is in the highest value areas, representing a potential missed opportunity to collect tax revenue), and the dispersal of municipal infrastructure across a large land area with a relatively small population. Once the Urban3 team had assessed all these particulars, they pulled them together into an engaging presentation.

“I think that’s what makes our work stick,” says Minicozzi. “It’s not just the coldness of data, it’s a story we’re telling.” A huge part of that story is the dazzling and compelling graphics that Urban3 crafts to communicate each city’s tax value per acre. Using tools like Esri, ArcGis, and Blender, the team at Urban3 illustrates the value of every plot of land in a given city, per acre, in colorful, 3-dimensional visuals. It’s this orientation toward design and visual presentation that allows Urban3 to so clearly and powerfully communicate the problems a city is facing—and the potential solutions they might find. Most of the staff at Urban3 don’t have design degrees, but they all have a visual eye and inclination toward using design tactics to tell their stories.

With the community’s economic story assembled, Minicozzi and other team members head to the city to present their findings to elected officials, chambers of commerce, downtown associations and any other key stakeholders as needed. Their presentations involve personal narratives, nods to each city’s unique history and issues, and, chiefly, tons of those visually engaging illustrations of the city’s tax value per acre and other pertinent markers. Afterward, Urban3 also shares a final report with the city and sometimes, an interactive “storymap” that tells the city’s financial story and includes Urban3’s graphics.

Outcome

In Lancaster, Urban3 was able to visualize for local leaders the value per acre of every property in the city, showing just how much value the historic, compact, mixed-use downtown properties were generating compared with much of the rest of the area, which is sprawling one-story buildings and large parking lots. Urban3 drilled down into some specific examples to further make their point; for instance, a modestly-sized restaurant in walkable downtown Lancaster is valued at nearly $8 million per acre, compared with a Walmart on the edge of town valued at less than $1 million per acre. The team also highlighted the way that the state’s Proposition 13 distorts property values in Lancaster, over-inflating the assessed values of newer properties and suppressing the real values of older properties. Urban3 was also able to illustrate that even with this assessment distortion, the older, city center properties are still contributing much more to the tax base per acre than the newer buildings.

Other powerful visuals created for Lancaster include a comparison between taxable and non-taxable land in the downtown vs. the city overall. Urban3 was able to expose just how much downtown land—41%—in the most valuable area of the city was not currently being taxed. As the team explained to local leaders, those non-taxable areas (schools, parks, government buildings, etc.) have a social value, of course, but their lack of monetary value must be taken into account when considering the amount of profitable land they occupy. For some perspective, Urban3 also shared with leaders in Lancaster their value per acre findings from another similarly populated California city, Santa Rosa. Urban3 illustrated the dramatic difference in mean value per acre in Santa Rosa—$1.8 million—compared with Lancaster—a mere, $710,000.

After the big reveal of the city’s Economic MRI showing where the money was really coming from (and where it wasn’t) Lancaster was soon eager for more data. They invited Urban3 back to conduct a Fiscal MRI, showing where municipal money is going and comparing costs vs. revenue.

Now Urban3 is in a third phase of work with Lancaster. They know where their money comes from and where it’s going; now Urban3 is collaborating with the city to connect these two things. They are developing what’s called a “form-based fee” to ensure that properties are being adequately taxed for the infrastructure they use. This sort of fee would be charged to property owners annually, as opposed to more typical impact fees, which many cities use for new developments on a one-time basis. By applying an annual form-based fee, Lancaster can ensure that ongoing infrastructure maintenance costs—the ones so many cities fail to appropriately plan for—are truly anticipated and guaranteed to be covered. This sort of user fee will also be easier to swallow than some sort of massive lump-sum tax hike. “The key is going to be making sure the city is prudent, and that the money stays in a reserve account,” says Minicozzi.

Lancaster seems to be moving in the right direction. They recently developed a document to help plan for the future of their city, which opens with a comparison between Lancaster and Machu Pichu. In short, they admit their city will die someday—great as it may be right now— and they are brave enough to envision what that death might look like. Only by recognizing this potential future can they anticipate their economic weaknesses and financial challenges, and attempt to mitigate them now.

Minicozzi and his team know that the form-based fee is only the beginning. “Ultimately, that will lead to the realization that one lever isn’t enough,” says Minicozzi. “They’ll need a constellation of policies, working together, to get the results they want.”

The most crucial insight of Urban3’s work is the need for new approaches and ideas. The team never proscribes a solution to any city’s problems and they strongly encourage the city to think creatively. “There’s a tendency to want to go to a playbook and find the solution,” says Minicozzi. “That’s dangerous. One-size-fits-all solutions caused a lot of these problems in the first place.” Minicozzi sees promise in the City of Lancaster because of their willingness to shine a light on their own problems and to attempt to address them with an open mind.

ROI of public infrastructure investment in Lancaster, CA.

Impact

Urban3 has consulted in dozens of cities, big and small, across the country. Their work may be focused on taxation and municipal finance, but it affects every aspect of city life from the water you drink, to the schools your kids attend, to the homes your grandchildren might one day live in. Previous consulting in U.S. cities has led to policy changes like the elimination of minimum parking requirements (which necessitate lots of productive land being used for a very low- value purpose) and the encouragement to construct more mixed-use multistory buildings and fewer big box stores. Urban3’s work points cities in the direction of compact, walkable neighborhoods that are designed to last, rather than single-use, asphalt-dominated structures like fast food restaurants, big box stores, and winding culs-de-sac.

Urban3’s revelations have also made their mark on other leading organizations that work in the fields of urban planning, transportation, and municipal governance. The nonprofit media organization, Strong Towns, for example, frequently employs Urban3’s illustrations and concepts in its publications to help towns and cities around the nation understand their weakness and become more economically resilient. Strong Towns also partners with Urban3 to talk about the social, political, and design implications of tax data and policy.

What’s particularly powerful about Urban3’s approach is that it cuts across political dividing lines. The numbers don’t lie, so to speak, and the data isn’t biased. Urban3 has seen success in small right-leaning towns and bigger left-leaning cities alike. Solutions turn from being based in partisan values to being rooted in what makes economic sense. Simply put, our tax system rewards sprawl and poorly designed cities, as well as throwaway buildings.

The team at Urban3 knows that only by lifting the veil on tax productivity and property valuation can a city truly understand its financial challenges. It’s their mission to help cities do this, and then to help them build a better way forward for today’s residents and for future generations to come.

From Design Museum Magazine Issue 011

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Learning Beautiful https://codesigncollaborative.org/learning-beautiful/ Sun, 05 May 2019 19:47:50 +0000 https://codesignforstg.wpenginepowered.com/?p=17261 The post Learning Beautiful appeared first on CoDesign Collaborative.

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Learning Beautiful

Building computer skills without computers

Computer science seems complex. From Boolean logic to algorithms, computer architecture and data structures, a dizzying spectrum of elements all weave together as an intricate system – a system almost as complex as language.

At Battery Park Montessori in New York, Learning Beautiful tools, like the Binary Tree shown here, are part of everyday play.

By Kim Smith, Co-Founder & CEO of Learning Beautiful; photos courtney Lailey, Green Ivy Schools

And yet here I am, writing, composing words with grammar, and you are able to read it. We understand the same larger system.

We learn this system at a young age. Playing with tactile ABC blocks and hearing sounds everyday, we grow to explore small elements of larger ideas, like words. And then we develop an intuitive sense of even larger and more complex relationships, like analogies.

So why isn’t computer science taught the same way? After all, computational thinking – the concepts and practices we use to solve problems and organize systems of information that are central to computer science – is just one of many kinds of thinking that is relevant to our world today.

Creating Learning Beautiful has been a long journey of design, research, and testing, and it all began with that simple observation: computational thinking is a necessary skill for today, and maybe it can be taught in a tactile, playful way. First as a research project at the MIT Media Lab, and now a spinout company dedicated to providing young children with developmentally-enriching foundational skills, Learning Beautiful creates timeless toys that teach young children the basics of computer science – without using computers.

Media Lab Social Computing Group

In the Social Computing Group at the MIT Media Lab, we often had trouble defining what is was that we did exactly. But we always knew what we were about. Every project started with values, and perhaps a simple question, and grew collaboratively. We were artists, designers, computer scientists, architects, filmmakers, yogis, philosophers, and educators. My own background is in art, design, and education. Together, we designed crash-course sessions in the lab, and we would teach each other things like drawing, or programming, or have discussions about the philosophy of economics. We embraced large, complex ideas that matter to communities, and we used design to explore their basic elements. Our projects were collaborations that explored how to put the basic elements back together.

One of our biggest projects was to reimagine what schools mean to neighborhoods. A network of small schools, located in shop fronts, could be embedded in communities and use the neighborhood as a classroom. We called them Wildflower schools, and we have been inspired to watch them grow to 21 schools in the few years since the first shop front opened in Cambridge, MA.

The Montessori method was a perfect pedagogy to adopt in Wildflower schools, because it stressed child-driven learning, mixed age groups, intrinsic motivation, exploratory play, and above all, a beautiful environment. The Montessori classroom is filled with highly sensorial materials. These playful objects are, in many ways, physical models of abstract concepts. Children at young ages crave things that are concrete and literal – they are drawn to building blocks, beads, and sticks. And the beauty of Montessori is that the objects embody mathematical or linguistic or musical relationships, and they are sequential, aligning with children’s developmental stages. Playing with them encourages children to construct mental models and develop intuitive knowledge.

Most people can think back to a time in childhood and remember a specific toy or object that evoked a transformative experience. For me it was as simple as a set of pencils and my sketchbook. They were transformative because of the world they allowed me to create. Physical objects have the power to shape a child’s learning experience and establish deep models that will serve them throughout their lives. The architect Frank Lloyd Wright attributed his spatial intuition to Froebel’s Gifts, a series of objects that revealed proportional relationships. Seymour Papert, an early proponent of computer science education, was forever changed by the “Gears of My Childhood.”

Papert called his gears an “object-to- think-with,” because they were embedded with formal mathematical systems. He wrote of the importance of the gears in constructing his knowledge because they were part of his natural landscape, he could use his body to think with them – imagining how they work through understanding how his own body turned. In this sense, an experience with a physical material has the transitive quality to build the mental models in our minds. “Anything is easy if you can assimilate it to your collection of models,” wrote Papert.

The more we considered the relationship between abstract ideas and physical forms, and the more we learned about the Montessori method and its materials, the more we returned to this simple observation: there is an opportunity to provide hands-on computer science learning that enriches young minds in developmentally-appropriate ways.

Considering the beauty and effectiveness of a hands-on pedagogy, we were puzzled that today, early childhood education in contemporary skills such as computer science relies so heavily on digitally mediated experiences. Many educational materials and toys available further separate children from their physical world. The proliferation of educational apps, and intro coding lessons further instill a child’s role as a computer user, without allowing them to directly learn the basic ideas behind how a computer works.

When we started this project in the Media Lab, the concept was simple: create new Montessori-inspired learning materials that address skills for today. We organized all-day hack-a-thons that brought together our lab with computer scientists, and with Montessori experts and teachers. We organized ourselves into groups around simple concepts that were not already in the Montessori classroom. We sketched and talked and brainstormed, and pieced together cardboard prototypes, or laser-cut simple things in the machine shop. At the end of the day, we had several simple prototypes that all demonstrated new skills. We started fast, but learned to refine more slowly.

Together with my collaborator, Yonatan Cohen, we designed and developed new learning materials for teaching computer science to young children, using the Montessori- inspired approach that isolates core concepts in physical, sensorial materials. The result is a series of objects made with natural materials to demonstrate such concepts as binary counting, image representation, algorithms, data structures, Boolean logic, sorting, and patterns.

At MIT, we were surrounded by the world’s greatest computer scientists, educators, designers. We had an array of rapid prototyping tools at our fingertips, and we had the Wildflower classrooms as close collaborators. We developed our scope and sequence for computational thinking with computer scientist, Sanjoy Mahajan, to represent a broad foundation of computational concepts that the basic building blocks behind how computers work. As a network, the scope and sequence weaves concepts in relationship to each other; the materials can be used independently, and in some cases, integrated simultaneously with other materials.

We spent the better part of 3 years making quick prototypes out of cardboard and wood scraps. Digital fabrication was an important part of our process – it allowed us to explore new ideas, and get them to a point that children could interact with them. We’ve learned that the most important things to get right usually aren’t so obvious – how an object feels in a child’s hand, or the sound a lid makes when it clacks shut – those are at the center of a child’s experience. So we had to find ways of quickly scaling to the size of a child’s hand, or find out the right level of detail, or try different materials that clacked and clattered and thumped. We also had to scrap or redesign the materials that either were confusing to teachers, or of little interest to the children.

And the Wildflower Schools were also a prototyping tool. We designed the shop front schools to be settings of constant creativity. The classrooms were a place for testing new ideas, and parents were excited to participate in the pursuit of innovative education. We would put our simple prototypes in the classroom, and see what stuck. Children are honest (sometimes brutally honest), and it is easy to quickly assess the effectiveness of a material. For over a year, we tested and refined materials, looking for what naturally engages a child’s attention. What calls to them? What are they returning to again and again? How are they (mis)using things, or developing whole new processes or games that we hadn’t thought of? Over the course of this design process, we cataloged our observations, constantly working to knit them together with pedagogical goals, through our ideology of learning.

Concepts & cardboard prototypes.

Learning Beautiful

We thought of our values and our desire to cultivate meaningful learning in beautiful ways, and named this project Learning Beautiful. One thing I valued about the Media Lab was the emphasis on creating real-world change through deployment beyond academia. By quickly deploying and testing in the Wildflower Schools, we were able to make changes and gain confidence in the work, while collaborating with children and teachers in order to direct the design process.

The concept of Learning Beautiful became my Master’s thesis; and during this process we refined the first 8 materials in the computational thinking curriculum and completed research to gather qualitative observations and insights into the effectiveness of this approach.

During our classroom observations and conversations with teachers, we identified patterns and developed our design principles. These principles were not simply ideological but were important indications of positive engagement and their potential for effective learning. For example, materials were designed for a range of ages, 3 to 9 – so that the youngest learners gained sensorial experiences that were much more experiential and playful; while older children may have had contextual conversations about how these ideas fit into their knowledge of computers. Careful aesthetic choices, and feedback from sounds, meant that children naturally gravitated toward them, and they were more engaged. Designing materials that can be used either individually or collaboratively allows children the opportunity to choose how they engage with the materials, and the older children were likely to use the materials to develop new games with their friends.

Design Principles

Sensorial. Materials are artifacts that embody abstract ideas, allowing children to use all of their senses in a way that is developmentally appropriate and thoughtful for their own periods of growth. Sensorial materials appeal to all children, breaking down preconceptions of aptitude and crossing learning styles.

Scaffolded. Big abstract systems are broken into smaller ideas that build off of one another, in concrete steps. By mastering them sequentially, children are constantly engaged as they build up confidence and understanding. This is articulated in lessons for each material, which are accessible to multiple age groups and various types of interaction, from playing independently to guided play to small groups.

Concrete. The materials provide tangible, physical engagement within the real world, allowing children to build their own mental model. In the future, when faced with more advanced applications of computer science, children integrate these models. Unlike most computer science education, these concrete materials are unmediated by a digital interface, allowing simple, clear, and direct interaction with concepts.

Cross-Contextual. Introducing computer science to young children in a variety of ways has the ability to engage children with all interests. Since computational thinking is really much broader than computer science, it can encompass a variety of skills that are shared across all disciplines.

Collaborative. Each material provides opportunity for either independent work or collaboration with peers. Most materials are intended to be accessible to a broad age range.

Beautiful. This is so important that is became part of our name: materials are aesthetically conscious, simple in design, and free from extraneous or distracting details.

The Pixel Board demonstrates representation, how computers represent images.

The Binary Cards introduce children to the binary number system.

The Binary Towers demonstrate the ideas behind binary numbers: The towers are filled in order to discover the binary number for the corresponding quantity of balls.

What’s Next

After developing these materials, and observing them in the classroom, we were inspired to continue this work beyond MIT. We were accepted into MIT designX program – which prepares MIT designers with the skills to innovate and launch ventures – as well as MassChallenge, where we gained insights into building a company.

We began working with a fabricator in Milwaukee, Wisconsin call Stratus Industries, because we are dedicated to producing the highest quality products through ethical manufacturing. They have a wonderful team, dedicated to solving problems and collaborating with Learning Beautiful. They are recognized for their ethical and inclusive hiring practices: “With all employees, regardless of ability, it is about finding a place for them where they can use their strengths. In this situation, it’s a matter of being a bit more flexible and open minded. If someone has a great attitude, we will work to find a good fit for them,” says Lyle Stoflet, Jr., co-owner of Stratus, who has been hiring workers with disabilities to work on Learning Beautiful materials.

After launching in the Chicago Public Library in 2017, we began our Public Library Initiative. As libraries evolve to include new technologies and subjects, they continue to be a vital part of communities, and effectively reach diverse populations of children and their families, who may not otherwise have access to this education. In order to best serve this setting, we developed a series of children’s books that guide parents and children through the basic ideas behind the materials, and how to use them. We are currently active in science centers, libraries, and schools, and we are constantly working to advance the curriculum and develop more targeted modules. In 2019, we will be working on the second series of computational materials and developing a series of “DIY” activities that can be printed at home or use simple everyday objects. We are developing partnerships with organizations that serve communities abroad with less resources – where access to electricity or internet may be limited and wooden materials offer an effective alternative.

Our hope is that every aspect of Learning Beautiful, from the material sourcing to the manufacturing process, to the places where children interact with materials, can reinforce the mission of preparing all children to be creative and effective contributors to a better digital future.

From Design Museum Magazine Issue 011

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Designing Greentown Labs https://codesigncollaborative.org/designing-greentown-labs/ Sun, 05 May 2019 18:26:29 +0000 https://codesignforstg.wpenginepowered.com/?p=17013 The post Designing Greentown Labs appeared first on CoDesign Collaborative.

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Designing Greentown Labs

The Largest U.S. Clean Tech Incubator

Imagine a world where the sun and wind are our main sources of affordable power, where solar-powered robotic boats navigate dangerous waters, where fuel cell vehicles are the norm, and where all food production is safe and sustainable. This is the world the innovators at Greentown Labs are creating.

Greentown Labs is a new type of incubator for the Boston clean tech sector.

By Felice and David Silverman, Principals, Silverman Trykowski Architects

Autonomous Marine Systems builds sailing drones that collect data about our oceans. Ivys Energy Solutions is designing hydrogen fueling tech. Domovi is designing and building the next generation of home appliances, reimagining how your stuff is cleaned and dried — think one washing machine for your dishes and your clothes.

Founded in 2011 and located in Somerville, Massachusetts, the 100,000 sq. ft. Greentown Labs Global Center for Cleantech Innovation is the largest cleantech incubator in the United States. Their mission: enable a vibrant community of startups to realize their visions by providing access to the resources, labs, and funding they need to thrive.

Working Together

What type of environment will support this mission? How can design be the catalyst for innovation? These are the questions our team at Silverman Trykowski Associates (STA), a Boston-based architecture and interior design firm, sought to answer. Our first step was to fully understand the Greentown community, their goals, and their business model.

Greentown Labs is an incubator, and while this type of environment shares many of the principles of a co-working space, it is also quite unique. Research shows that the number of small startups, contract workers, and self- employed people is increasing dramatically, and many new forms of workspaces are responding to the need.

In co-working spaces individuals and small companies occupy shared-office space on flexible terms with common resources such as conference rooms, cafes, and equipment — but typically co-working environments are not industry or market specific. That is, they could have a software startup, a lawyer, and a writer working in the same space. The incubator model is a more deliberate and intentional opportunity for businesses in a similar sector. The goal is an environment where like-minded innovators, sharing ideas and resources, work alongside, support, and inspire each other. Instead of a collection of individual businesses sharing space, it is a community with common goals – in Greentown’s case the shared goal is saving our environment.

We’ve worked with a number of incubators over the years, each within specific markets. MassRobotics is an incubator space for the robotics sector in Boston’s Seaport, The Record Company is a non-profit offering rehearsal and recording space to Boston-area musicians, Flextronics’ Flex Innovation Center is a design and production facility that supports startups and large multinational customers, and Miraki is investing in the future of medical innovation, while inviting their entrepreneurs to share their office and maker space.

While each of these incubators has unique needs and requirements, there are common threads: the environments are equipped with the support structure, facilities, and resources necessary to enable the companies and individuals to thrive — and perhaps most importantly, the inspiration that comes from co-location of like-minded visionaries. As Arron Acosta, Co-Founder of Rise Robotics states, “As a hardware startup, you have to surround yourself with believers – it’s the only way you’ll survive. Greentown is great because it’s a gathering of a bunch of people who believe in big ideas.”

Before becoming Greentown Labs, the building was home to industrial companies, most recently an auto body shop.

A Growing Community

In 2011, our first project with Greentown Labs allowed them to grow from four startups to 20. Then in 2013 they tapped STA again to design their 33,000 sq. ft. facility in Somerville with expanded lab and office space for 50 startups. With the increased exposure and a waiting list of startups, the idea to create the Global Center for Cleantech Innovation was born.

The new site is the original location for American Tube Works, the first manufacturer of seamless brass and copper tubes for locomotive, marine, and stationary engines. The steel and brick building is an open, three-story volume constructed in 1908, and most recently was the home of a Maaco Auto Body facility. The building’s location offered a great opportunity to create a Greentown campus, and the building’s industrial history was a perfect shell for the new innovation space to come. But the building was not without its challenges. As a former auto body facility, a lot of remediation was needed to make the building safe and fully representative of the leading-edge environmental design and performance inherent to Greentown’s mission. The new space had to serve Greentown’s growing community — made up of Greentown Labs’ staff, the member companies they support, and the thousands of people who rely on Greentown as a resource for sustainable technology thought leadership. Member companies may be as small as one person or over 20 people — events can welcome hundreds of people to Greentown in one evening. The goal of the new Center was to create 450 seats for workspace and 15,000 sq. ft. of dedicated lab space, as well as flexibility for knowledge sharing through public and private events.

Designing with Innovators

How do you design for a group of brilliant entrepreneurs? You bring them to the table. The design process for this unique facility was inclusive, collaborative, and dynamic. Greentown Labs’ spirit of community and inclusivity was paramount. As CEO Emily Reichert directed, we were to do “whatever is best for the members.”

We held weekly design meetings and an open invitation was extended to every member of Greentown Labs. And members fully participated — their collaboration throughout the process led to exciting discussions about everything from program elements that would drive space utilization, to details and materials.

The design process for this unique facility was inclusive, collaborative, and dynamic. The spirit of community and inclusivity was paramount.

Our discussions with Greentown’s staff and member companies began with a sort of post-occupancy evaluation of their existing space. We heard directly from users about what was working and what wasn’t. What they loved: the openness of the workspace, the ability to make the space their own, and the overall vibe of the community. They liked that there wasn’t a prescribed or forced design aesthetic; the space felt like Greentown because the community was a key part in shaping their own environment.

What they didn’t love so much about the current space: the low number of conference, meeting, and private call spaces — we learned that these are in high demand. While there were no new design requests regarding prototyping labs, the lack of a wet lab was an issue for some member companies.

Our design meetings developed into visioning sessions, with photos of existing spaces, materials, and more for inspiration. We then developed and shared bubble diagrams with the group for feedback. We presented diagrams and even sketched together with our large client group to explore options together. It was at these sessions that the essence of the Town Green was developed, a large multi-purpose adaptable area used daily for meetings, but also envisioned to accommodate Greentown’s many events, some with up to 500 attendees.

The Outcome

We brought new life and much needed additional square footage to the building by inserting two new floors into the three story volume, while maintaining the industrial character by restoring exposed brick, wood, and structural steel elements. The second and third levels are stepped back, creating a tiered effect that exposes the inner workings of the program, as well as the building structure. Existing hoists and rails were salvaged and maintained to hearken back to the building’s industrial history. The design approach is a metaphoric bridging of 20th-century energy-producing innovations with 21st-century world-changing cleantech innovations.

The Town Green design incorporates the vision of the community. Located at the front door with a new glass storefront, it is visible to passersby on busy Somerville Avenue, reinforcing the strong connection to the public and shares the importance of what is happening inside the walls of Greentown. To address the elevation difference between the building and street level we created universal access with a long, sinuous ramp that encircles a gallery space of Greentown members’ work and informal gathering spaces. Meeting pods, called hives, also create a terraced transition from street to ground level. The hives provide semi-private meeting spots, as well as seating for large presentations. The Town Green is open to the main cafe area and to the balconies with bar seating on the second level, expanding the connection to different parts of the building. The Town Green is the community hub and a great starting point for tours for new members and visiting potential investors.

We incorporated ample prototyping and wet lab space, including a “roof lab” for companies requiring outdoor space for research and development. In the office-focused areas, a benching system with recessed legs allows for desks that match Greentown’s flexible-lease business model.

The space is designed to allow for innovation to happen, but without being prescribed — maintaining the “Greentown vibe” was critical in our process. There is a visual system in the space, but no strict rules. There’s flexibility for companies to grow and create their own identity. We love seeing the activity in the new space, and sometimes the mess — it’s a controlled-chaos aesthetic.

Environmental sustainability is always a high priority in STA’s design work, but it is especially important to Greentown Labs. The design team outlined a number of energy saving strategies at the outset of the project including increased roof insulation, triple pane glass, electrochromic glass, an HVAC system with energy recovery, LED lighting, and natural daylighting with daylight sensors throughout. The building had to meet the mission of the company, therefore the new facility has been modeled to perform at 48.5% below building code energy requirements, even before solar panels are installed on the building.

Open for Impact

Now in its first year at the new Center, Greentown has had great success. They have grown to 100 member companies, with a waiting list for more. The variety of meeting spaces enable Greentown Labs to host global cleantech summits and conferences, making Somerville a mecca for the global cleantech ecosystem and a driver of the state’s innovation economy. “The Commonwealth’s innovation economy is thriving because of entrepreneurs like the ones that will be supported by this newly renovated and expanded facility,” said Massachusetts’ Governor Charlie Baker at the Greentown Labs Global Center for Cleantech Innovation opening ceremonies in May 2018.

The design of a successful incubator space requires listening, empathy, and close attention to diverse user needs. There is no one-size- fits-all solution for incubator spaces, as each market sector has its own unique requirements. Startups and emerging companies need to be able to create their own identity and culture within the shared incubator space, so flexibility is key. Incubators like Greentown Labs need space that empowers people to experiment and take risks to develop their world-changing ideas. 

From Design Museum Magazine Issue 011

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Inclusion Applied Creatively

Kat Holmes

Kat Holmes began her career in mechanical engineering, but found her design calling while working on many different technologies at Microsoft. Her path of curiosity revealed a common theme in her work: inclusive design improves our interactions, both with humans and machines.

When at Microsoft, Kat lead the creation of an inclusive design toolkit.
Interviewed by Mary Lewey

Kat Holmes is the author of Mismatch: How Inclusion Shapes Design and Director of User Experience at Google

CoDesign Collaborative recently caught up with Kat to learn more about her new role at Google, staying curious, and finding the beauty in complex challenges.

Mary Lewey: How did you find design? 

Kat Holmes: Growing up, I didn’t know anybody who was a designer for a living. I knew engineers, I knew artists, and both had a big influence on my life. I wanted to find a way to merge the arts and sciences through something that was both technology and human focused. My role in design became clear while I was at Microsoft. It was the first time I worked for a software company and I was able to work on so many projects from mobile phones, to wearables, to holograms, and more. Every team I worked with struggled to some degree in thinking about who exactly we were designing for. That became the heart of design for me, which is: how do we think about diversity of people? How do we develop new methods, new ways of working, that help us do better? 

ML: When did inclusion become part of your career path? 

KH: Inclusion became a deep interest in college, especially because of the potential of what technology could do, if applied creatively. How it could connect to people, be a part of their lives? Why are we here making all these complex technologies if not for some human purpose?

At Microsoft, I was fortunate to have the opportunity to make it my job. My first introduction to accessibility coincided with working on new digital assistant and voice-based interactions. Our team was designing a voice-based interaction with an assistant and met a community of people who have been talking to their computers for 20 years because they use speech commanding when authoring emails or writing code. Keyboarding wasn’t the primary way they used the computer. I started to see similarities in these separate conversations and they led to the first real clear steps toward considering what inclusive design is. How does inclusion show up in what we create? How does the make-up of our teams lead to designed outcomes? 

Photo by Isra Ayeshalmoutey
ML: Where are you working now? What is your current role? 

KH: I started my own company to advise and consult on inclusive design. After writing a book, Mismatch: How Inclusion Shapes Design, the company is evolving into a platform called Mismatch.design, featuring educational resources, stories, and free content where people can read about inclusive design. I am also a UX Design Director for Google’s advertising platform. I’ve always had mixed feelings about advertising and wasn’t sure why. But it is the economic engine for such a huge portion of companies that are working to develop all these types of technologies that we’ve been talking about. My big question from an inclusive design perspective is: what does economic inclusion look like? How can businesses and the tools we use to build them be more open, more accessible to more people? When this opportunity came up, I was excited about: a. learning more about how that part of our industry works and, b. how that can lead to large scale types of economic inclusion. 

ML: What is fulfilling about your new role? 

KH: I work with designers, engineers, and project managers who love complex problems. When I was consulting, every company I met was thinking about how to design for complexity. For example, how do we design products that are going to be used around the world by people who speak dozens of different languages? For a long time, a lot of design and engineering methods focused on how to create simplicity. And that isn’t always the solution to complexity. It’s fulfilling to work with people who both appreciate and find beauty in complexity.

ML: What is challenging about it?

KH: Being new is always hard. And not knowing things. I love being in that space, but it can be challenging to be the person in the room who knows the least about something. New job, new topic, all at once, some days can be harder than others. 

ML: How did mentorship play a role in your design journey?

KH: Mentorship isn’t just someone more senior in their career or who’s more experienced. For me, it’s about finding people who lead with curiosity. I’ve never taken the career mindset of trying to get to the next level. I’m led by what I want to learn. When I start to pursue a new interest, I go out and find who else is curious about that topic or is asking similar questions. A lot of the time, what I pursue overlaps with other interests that I didn’t know intersected. Once I see how they may intersect, I find someone who is also thinking about that combination. It’s definitely shaped how I learn and taught me to seek out people who have curiosity about the intersection of unlikely combinations and then have good conversations with them on what’s possible at those intersections. 

ML: Who or what inspires you? 

KH: Unlikely combinations. Because they challenge the way I think about categories in the world and test my existing notions and assumptions.

ML: Of all your skills and talents, which do you appreciate most, and why? 

KH: My ability to listen for the connections and underlying motivations.

ML: What advice would you give to your younger self? 

KH: Courage is a team sport. Put yourself out there and know that you’re not alone.

From Design Museum Magazine Issue 011

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